The Dagley Dagley Daily

By Janet Dagley Dagley
Covering the world from the waterfront in Hoboken, New Jersey, USA

ISSN 1544-9114

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Special Super Bowl Preview

The Super Bowl isn't just a contest between the nation's top two pro football teams: it's also a big contest for advertisers. The game isn't until Sunday, but CBS has already lost, by refusing to air two controversial bought-and-paid-for ads, one a winner in itself. "Child's Pay" was the winner of a competition held by the political activism group Moveon.org. People for the Ethical Treatment of Animals (PETA) also bought Super Bowl ad time, but CBS rejected their ad, too, claiming "we don't accept advocacy ads." Not true, says PETA, pointing out that in recent years, CBS has run anti-smoking and anti-drunk-driving ads during the Super Bowl.

We're happy to make the ads available here; just click on the images to see them. Too bad we can't get Super-Bowl-sized fees for them. But then, to paraphrase another ad shown frequently during pro sporting events:

Hitachi 50-inch plasma TV: $15,995.00
Plastic football full of party mix: $7.95
Vegetable tray: $4.95
Case of Czechvar beer: $23.99
Freedom of speech: Priceless

posted by Janet Dagley Dagley @5:34 PM

27.1.04