The Dagley Dagley Daily

By Janet Dagley Dagley
Covering the world from the waterfront in Hoboken, New Jersey, USA

ISSN 1544-9114

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The Good News

Advertising is the good news, media guru Marshall McLuhan taught us, and today's Dagley Dagley Daily proves that point once again, automatically at that.

To see what I'm talking about, look at the Google ads section there in the left-hand column: those ads are matched to words in this blog. So when I write about, for example, same-sex marriage, Google serves up ads having to do with that subject. It changes the ads all the time, so if you reload the page, some of the ads will be different. So today, the Massachusetts legislature debates whether to change the state's constitution to prevent same sex partners from having the same rights as opposite-sex partners, a change that wouldn't take effect until several years after the state complies with its Supreme Judicial Court ruling requiring equal marriage rights. Gay and lesbian couples won't be able to start tying the knot until May, but already those little Google ads are a functioning commercial illustration of the fact that there is business to be done and money to be made in same-sex weddings, too. Some couples may need two tuxes, some may need matching bridal gowns, but that's up to them. Commerce has already decided gay marriage is OK.

Speaking of commerce, if you haven't read McLuhan's seminal works on the media, the message, the massage, and the global village, you should. And -- good news! -- you can buy them right here:

posted by Janet Dagley Dagley @6:03 PM

11.2.04